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How Far Will You Go to be Famous?

Some people will do anything to be famous. Every day I hear more reports about people trying to get famous by doing something outrageous, unethical, immoral, and sometimes flat out illegal to get their own reality TV show.
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Posted on December 30, 2009
in Business

If One Dog Can Make a Difference, What About You?

The true nature of animals can be a testament to the love they give unconditionally. Everyone searches to be loved for just who they are and where they are in life. Ricochet, the surfer therapy dog is a great example of how sometimes people live out someone else’s dream.
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Posted on December 23, 2009
in Business

Ideas Still Rule in the Marketplace.

IdeaPaint is a fun product that allows people to use dry erase markers directly on their walls. It can be used in the home, school, or even in the office. What began as a college dorm room invention has hit the market in a big way.
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Posted on December 6, 2009
in Business

Uncommon Signs of Economic Bounce Back.

Researchers have found some uncommon trends to forecast economic gains. This goes to show, what the media does to spin the current state of the times is not always as dire as it seems. I often think the consumer’s attitude toward the economy
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Posted on November 24, 2009
in Business

Care About Your Reputation?

Lately, I have seen several instances of local politicians or movie stars sending out PR blasts, and even a local press conference, to let people know they are either getting a divorce or in some cases ‘working through’ issues.
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Posted on October 22, 2009
in Business

Addicted to Reality TV?

In some ways reality TV has replaced the typical soap operas. VH1 and MTV shows are almost totally scripted, and every reality show has to have some sort of production set up. But for the majority of reality shows the characters are encouraged to be themselves. The more realistic the show, the more legs it seems to have. These shows are extremely...
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Posted on August 25, 2009
in Business

Insight Into the Power of Women Spending in the Global Marketplace.

We are continuously doing research on “why she buys” to give us insight into the impact that female consumers have on the marketplace. Much of what we learn in school is based on the age-old rules that were established when men ran the show. Not so much anymore.
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Posted on August 21, 2009
in Business

How to build trust with social media

Last week Nielsen released the 2009 Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries.  The survey covers degrees of trust consumers have for advertisers/brands. Online people trust others opinions more than ads and the media. For example, the newspaper industry has lost significant trust within the last 2 years.
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IT support
Posted on August 6, 2009
in Business

Old school social media application

In a dark nightclub a secret was spreading around the room like wildfire. A message passed from person to person. The crowd anxiously awaiting the outcome of things to come. The singer on stage was rocking her heart out when she was suddenly interupted by a stranger asking her to marry her. Out of disbelief […]
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Posted on August 5, 2009

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