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business
What is on Your Bucket List?
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Though we can make a new start any day of the week, there is something especially appealing about starting fresh at the beginning of the year. If you haven’t done so yet, now would be a great time to sit in silence, reflect on last year and create your new business bucket list. (more…)
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business
What Message is Your Multicultural Campaign Sending?
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Over the past decade, multicultural campaigns have become an integral part of major corporations’ marketing and public relations strategies.
Why Multicultural Campaigns Miss the Mark
Often times, these diversity strategies come across as nothing more than a monthly checklist in the minds of consumers.
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How to NOT Present Yourself in an Interview.
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As the younger generation is starting to apply and interview for higher profile jobs, executives are seeing some interesting interviewees. Maybe the younger generation thinks they do not have to follow interview etiquette. (more…)
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Executives Can Benefit from Mentors.
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As top executives, it seems everyone comes to you for the answers to their questions. What about your inquiries? CFO’s face a challenge of not having anyone to lean on when they come across an issue or problem. (more…)
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marketing
Using the Art of Advertainment to Boost your Brand.
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Many companies strive to be memorable to consumers so they buy into their brands through advertising. Advertainment is a portmanteau of advertising and entertainment. This can be anything from television and movies to songs and radio ads. (more…)
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business
Investing in Your Business for a Big Payoff.
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